CATALOG

Grims Emporium is a hypothetical company selling Halloween decorations. When designing the magazine, I wanted it to be clean and elegant. I did not want to make the magazine kitschy in any way. I wanted the layout to have white space and clean lines. I decided to create an upscale type of Halloween decorations catalog. The photography for the catalog is all original photography I took. When taking the photos, I wanted to create a scene in how the product could be used, rather than just documenting the product.