WAYFINDING

Found Souls is a hypothetical app-based company that helps you search for past family members’ gravesites and also will give you GPS location to the gravesite location.  The logo was designed with the Poppy flower mind because a Poppy flower represents death and eternal sleep. The color for the logo was picked based on Poppy flower's original coloring.  I wanted to keep the feel respectful while adding a pop of color.